Your Financial Planning & Investment Management Solution to Help You Build The Blueprint to Your Future Success

Upswing Advisor is an independent, Fee-Only financial planner to young professionals, families, and entrepreneurs. We are financial-planning focused and go far beyond just traditional investment management.  As Fiduciaries our advice is objective and free of any conflicts of interest.

Financial Planning

comprehensive financial planning

Your career, family, and financial goals will be the foundation of your financial plan.  It all starts with our Discovery process that focuses on getting to know you - how you think, how you hustle, and how you want to live your life.

Financial planning is dynamic.  If your situation changes and you need to call an audible we will be here to help you adjust.  This is why your financial plan is a living document that we will review at least once per year.

Investment Management

independent investment manager

Time to put away the crystal ball! No one knows where the stock market will go next which is why Upswing Advisor's professionally managed low-cost investment portfolios takes a disciplined approach to investing.

You will get a customized Investment Policy Statement outlining your financial goals, tolerance for risk, time horizon, and investment allocation.  This will be your guide to making confident investment decisions from here on out!

The Fun Stuff!

credit card rewards

Ever wonder if you are maximizing your Credit Card rewards?  Can you get paid to shop online?  Interested in a side hustle to earn extra cash?

We love finding new ways to help you earn and save more money.  As part of your on-going planning we will make sure you are taking the right steps to maximize every opportunity to earn those extra travel rewards, or put some extra cash in your pocket!

Our Services Include:

  • Goal Setting
  • Cash Flow Planning
  • Employee Benefits Maximization
  • Debt Management
  • Tax Planning
  • Retirement Planning
  • Buying a Home
  • Student Loan Payoff Strategies
  • Investment Management & Education
  • Life Insurance
  • Disability Insurance
  • Property & Casualty Insurance
  • College Savings Strategies
  • Travel Consulting
  • Stock Option Planning
  • 83(b) Elections
  • Career Advice
  • Lifestyle Planning
  • Credit Card Rewards
  • Credit Report Consulting
  • Banking Relationship Advice

investment phone application

Schwab Institutional Intelligent Portfolios

Upswing Advisor has chosen to partner with Schwab's Institutional Intelligent Portfolio technology which provides you seamless access to our professionally managed portfolios all from the convenience of a single smart phone, tablet, or web browser.  The application will track your performance, account balances, investment holdings, as well as provide you with an up-to-date status report of your progress towards your goals.

A Dedicated Advisor

We love technology here at Upswing, but we believe a true financial planning experience is predicated on Trust. The Trust that your financial planner knows the ins and outs of your personal situation, how you behave when the markets turn south, and most importantly has a complete understanding of your goals.  Our priority is you, the client, and your plan which is why we will meet in person at least once per year, with quarterly check-in calls, to make sure you are on track.


What is the Investment and How Do I Get Started?

The majority of your bills are based on a monthly payment schedule - car payments, mortgage, gym membership, rent, and the list goes on. We believe the investment in your financial plan should be no different.  Our affordable Financial Planning services can range from $100 to $300 per month depending on the complexity of your situation. Upswing's Investment Management services are 0.80% of Assets Under Management.

We don't require any fees upfront to get started - just our Free 30-minute Consultation and virtual data collection form. After our call we will put together a proposal outlining exactly what your investment will be and what to expect from the relationship.  No hidden fees, no commissions, and no third party compensation.

Are you on track for retirement?  Click here to find out!

Featured In:

The Wall Street Journal
New York Times

Upswing Advisor is powered by HIGHLAND Financial Advisors, LLC leveraging over 45 years of combined financial planning experience.

Ed Leach, CFP®, MBA

Ed Leach

Why Financial Planning?

To empower you to make confident financial decisions so you can focus on what matters most to you.  It is all about quality over quantity, and if I can solve all of the uncertainties surrounding your financial life – you will be able to be even more focused on living the life you want to live!

This is why we, at HIGHLAND Financial Advisors, LLC, started Upswing Advisor – to provide a platform for young professionals, new families, and young entrepreneurs to have access to comprehensive financial advice.

Professional Background

I started my career at Highland working as a support planner in 2010 – building financial plans, analyzing investment portfolios, and helping our firm’s advisors implement client recommendations.  I loved the work I was doing so much I immediately enrolled in the CFP® program at Fairleigh Dickinson University and passed my CFP® exam in the fall of 2011.

Not thinking my CFP® and undergrad degree in Finance and Economics from Ramapo College was enough – I went out and completed my MBA at Montclair State University. It was during this time that I got curious and decided to dive into the corporate finance world. Needless to say it was terrible and I was back in financial planning after 5 short months.  As fate would have it, I was fortunate to have the opportunity to get back to work where it all started, HIGHLAND Financial Advisors, LLC.  Here I am today working as the Director of Financial Planning for HIGHLAND and leading the team at Upswing Advisor.

Ed Leach Upswing Advisor

Personal Background

I live in Waldwick, NJ with my wife Alyssa who is a CPA.  We were married in 2013 in Long Beach Island, NJ, where we try and spend as much of our free time as possible with our families.  We both love to travel to any place with a beach, working out in the morning, trying new places to eat, and going for rides on our SeaDoo in Barnegat Bay.

Alyssa and I also volunteer with Alzheimer's New Jersey, me serving as Treasurer of their Board of Directors and Alyssa serving on the Paramus Walk to Fight Alzheimer's Committee.

We Partner With:

Questions? If you would like to speak with us please give our offices a call at 973-557-2933.  We look forward to hearing from you!


Upswing Advisor | Powered by HIGHLAND Financial Advisors, LLC

1680 Route 23 North, Suite 210, Wayne, NJ 07470

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